A GUIDE TO THE AMERICAN FINE JEWELRY MARKET
The roadmap trusted by manufacturers, designers, distributors, and brands looking to succeed in the world’s most competitive jewelry market.
ABOUT THE BOOK
Entering the American fine jewelry market is about far more than finding a salesperson. It’s about strategy, relationships, pricing, logistics, and knowing what really drives success.
The Insider’s Map gives you the insights, proven strategies, and real-world guidance you need to build a strong foundation and grow with confidence.
Market entry strategy
Logistics that work
Sales team and distribution
Trade shows and marketing
Pricing and positioning
Retailer relationships
ABOUT LAUREN
Lauren J. Boucher is the Founder and CEO of Euro Luxury Group USA and a recognized authority in the American fine jewelry industry. For more than 30 years, she has helped manufacturers, designers, and luxury brands successfully enter, grow, and thrive in the U.S. market, generating more than $120 million in sales.
Lauren is the author of The Insider's Map: A Guide to the American Fine Jewelry Market and The Jewelry Sales Blueprint: The Insider's Plan for Sales Growth, two books that provide practical guidance for brands looking to build successful sales organizations and navigate the complexities of the U.S. jewelry market.
She is also the host of Lunch with Lauren: Inside the Jewelry Industry, where she shares real-world insights on sales, branding, distribution, marketing, and business strategy. Known for her direct, practical approach, Lauren has become a trusted advisor to manufacturers and retailers seeking long-term success in one of the world's most competitive luxury markets.
“There are plenty of books about jewelry. There are very few written by someone who has actually built brands inside the American market.”